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Writer's picturePeter Pearse-Elosia

UI/UX Project | Improving the CRM process of pet adoption (School Project)


Primary Role: UI Designer

Secondary Role: UX Research

Scope :- A CRM solution for Humane Society Kitchener Waterloo & Stratford Perth

HMW Statement:- How might we facilitate the management of pet information on available pets so that Kitchener-Waterloo Humane Society volunteers can easily update pets’ information?


Work Completed

- Based on Primary and secondary research, personas were created to guide the development of the prototype.

- Reviewed lightening demos from apps with similar UIs to guide UI design

- Worked on creating Lo-Fi User Interface design for the prototype

- Conducted remote moderated usability testings on the prototype.

- Created User flows to describe steps users will take in following specific actions

- Designed a feature map for the prototype.




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