Event marketing | MTV base Anniversary at Mainland/Island Block party

Objective: Create a memorable experience for audience on-ground to celebrate MTV base's 13th anniversary in the Nigerian market.

Work Completed:

• Secured exclusive media partnership with Mainland block party that led to MTV base celebrating its anniversary in partnership with the event

• Identified on-ground branding opportunities at the event

• Created social media marketing plan around event

• Assisted talent manager in booking talents to make appearance and perform at the event

• Led social media amplification pre event and during the event.

Media Articles:

• https://guardian.ng/opinion/the-story-of-mtv-base-at-15/

• https://www.pulse.ng/lifestyle/events/falz-zlatan-skibii-ycee-light-up-mtv-bases-14th-year-anniversary/k98m67l

• https://thenet.ng/falz-zlatan-skiibii-ycee-bring-heat-mtv-bases-14-year-anniversary/