Influencer Marketing | African Lullabies part 2
- Peter Pearse-Elosia
- May 22, 2022
- 1 min read
Objective: Identify and reach out to influencers to create content that will indicate the soothing nature and express the refreshing nature of African Lullabies.
Work Completed:
Shortlisted and reached out to high profile moms in key areas like Kenya, Nigeria, UK, U.S, Ghana and South Africa.
Briefed, negotiated and confirmed availability of influencers.
Led content direction of influencers to post.
Ensured influencers posted on time with the right captions and hashtags
Tracked performance and reported results from campaign.
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