Resume

Professional Summary

Over 6 years of experience as a marketing and digital media coordinator with a proven track record in strategic planning, execution, and optimization of marketing campaigns.
Extensive knowledge of digital media platforms such as Figma, Adobe products, Falcon, Hootsuite, Keyhole analytics, Google Analytics, Google AdWords, and marketing automation tools like HubSpot.
Demonstrated success in leading cross-functional teams across Africa, Europe, Asia, and North America, ensuring effective campaign development and optimization.
Strong communication, analytical, and creative problem-solving skills with expertise in SEO, social media, and content marketing.
Successfully launched and scaled Afrovibes Festival, achieving a 207% increase in revenue in its second year and attracting over 5,000 attendees.
Board member of KWFamous and Advisory Committee Member for Culture in the city of Waterloo.

Skills

Content Strategy Influencer Marketing Campaign Management
Social Media Events Content Digital Media Creative Initiatives

Work Experience

Jun 2022 - Present

QxMD, A WebMD Company

QxMD is a mission-based organization whose goal is to solve the challenge of knowledge translation - the process of getting new knowledge into the hands of front-line clinicians. QxMD was founded in order to leverage the shift to a digital-first health care community, who rapidly adopt mobile and electronic tools in order to improve quality of care.

Dec 2021-Jun 2022

NIIT Canada

I worked as part of a diverse team committed to developing and delivering high-end marketing and communications collateral for clients the company represents in Canada.

Apr 2021-Aug 2021

Intuit, TurboTax Canada

I worked with the Intuit TurboTax Marketing & eCommerce Team where I helped managed and developed eCommerce channels. I worked collaboratively with marketing managers, product managers, and creative and engineering teams in order to develop strategic marketing messages within our marketing & eCommerce channels and web properties.

Sep 2015-Dec 2020

ViacomCBS Networks (Paramount)

I worked as the Digital Media Coordinator for the ViacomCBS Networks brands [Channels include MTV Base, Nickelodeon, BET Africa, and Comedy Central]. I drove digital media initiatives as well as developed strategic and mutually beneficial relationships with clients, talents, and brands.

Education

Sep 2020-Aug 2021

University of Waterloo, Waterloo, ON

Master of Digital Experience Innovation

2023-2023

Babcock University, Nigeria

Bachelor of Arts, Mass Communication (Focus: Public Relations and Advertising)

Relevant Tools

Hootsuite
Adobe Products
Figma
Google Analytics
Google Ads
Hubspot
Google Adwords