UI/UX Project | Improving Content Management Platform for Music Artists (School Project)
- Peter Pearse-Elosia
- May 20, 2022
- 1 min read
Primary Role: UX Researcher
Background:- EmPawa is an initiative created with one simple mission: Helping new artists to reach their full musical potential by equipping them with the guidance and funding to do so.
Objective:- Our objective is to create a Content Catalogue Manager where EmPawa´s artists can control their content in the EmPawa platform´s catalogue.
Our research was focused on how users interact with the streaming platform prototype.
HMW Statement:- How might we identify and design actions and features that facilitate and enhance the artist’s experience when managing his/her content in the EmPawa platform?
Work Completed
- Identified Participants for User interviews and usability testing's
- Conducted competitive analysis
- Created user personas that informed our value proposition and functionalities for the prototype.
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