UI/UX Project | Improving Content Management Platform for Music Artists (School Project)

Primary Role: UX Researcher

Background:- EmPawa is an initiative created with one simple mission: Helping new artists to reach their full musical potential by equipping them with the guidance and funding to do so.

Objective:- Our objective is to create a Content Catalogue Manager where EmPawa´s artists can control their content in the EmPawa platform´s catalogue.

Our research was focused on how users interact with the streaming platform prototype.

HMW Statement:- How might we identify and design actions and features that facilitate and enhance the artist’s experience when managing his/her content in the EmPawa platform?

Work Completed

- Identified Participants for User interviews and usability testing's

- Conducted competitive analysis

- Created user personas that informed our value proposition and functionalities for the prototype.

Case Study