Integrated Marketing Campaign/ Lead Generation | Career Conversations - NIIT

Objective: Create awareness of Real Estate program delivered by Humber College by using webinar to increase enrolments and audience interactions

Work Completed:

• Wrote copy for social media as well as e-mail marketing assets.

• Co-led project management of event and general outlook of the event; including topic of discussion, design creation, flow of event.

• Created paid ads for the webinar across Facebook, Instagram and google ads to create awareness and increase registrations.

• Tracked performance and reported results from campaign.