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Integrated Marketing Campaign/ Lead Generation | Career Conversations - NIIT

Updated: May 27, 2022



Objective: Create awareness of Real Estate program delivered by Humber College by using webinar to increase enrolments and audience interactions


Work Completed:

  • Wrote copy for social media as well as e-mail marketing assets.

  • Co-led project management of event and general outlook of the event; including topic of discussion, design creation, flow of event.

  • Created paid ads for the webinar across Facebook, Instagram and google ads to create awareness and increase registrations.

  • Tracked performance and reported results from campaign.

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