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Integrated Marketing Campaign/ Lead Generation | Career Conversations - NIIT

Writer: Peter Pearse-ElosiaPeter Pearse-Elosia

Updated: Jul 17, 2024



Objective: Create awareness of Real Estate program delivered by Humber College by using webinar to increase enrolments and audience interactions


Work Completed:

  • Wrote copy for social media as well as e-mail marketing assets.

  • Co-led project management of event and general outlook of the event; including topic of discussion, design creation, flow of event.

  • Created paid ads for the webinar across Facebook, Instagram and google ads to create awareness and increase registrations.

  • Tracked performance and reported results from campaign.




 
 
 

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