Objective
To give back to the MTV base audience in a way that they are fully immersed in our brand as well as the brands we partnered with.
Strategy
Provide giveaways that not only get the MTV base audience excited about the holiday month of December but endear them to products from brands that spark conversations and encourages conversations.
My Role
- Developed and executed the idea across social media and the MTV base TV Channel.
- Sourced for brands to partner with
- Daily management of social media accounts for the campaign, ensuring posts went out on time and winners received gifts.