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Writer's picturePeter Pearse-Elosia

Creative direction for the album Greatness 2.0 by Nigeria's most sought-after DJ, DJ Neptune


Goal: Create a memorable look and feel of content around roll out of the album as well as produce digital content to maintain relevance of the album, Greatness 2.0


Works Completed

  • Managed creative strategy, ideation, and production of social media marketing campaign for DJ Neptune's sophomore album, Greatness 2.0 which garnered over 220 airplays across 23 radio stations in 6 countries (Nigeria, UK, Ghana, Kenya, France and Belgium) with over 4,000 TikTok Videos.

  • Wrote the script and assisted in creative direction of the video used to announce the album

  • Provided recommendations of what to post across social media to maintain aesthetic value that aligns with the album.







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